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Outgoing chairman Peace has been on the West Brom board for 16 years

West Brom chairman Jeremy Peace has agreed a deal to sell the club to a Chinese investment group led by entrepreneur Guochuan Lai.

Former Blackburn chief executive John Williams will replace Peace, who has been chairman for 14 years.

“My immediate priorities will be to maintain the club’s stable structure, respecting its well-run nature and its heritage,” said Lai.

“I have no intention of changing the club’s ethos.”

He added: “I believe that we have a competitive team, with the right management and coaching staff in place.”

Lai, 42, oversaw the growth of landscaping company Palm in his home country before retiring in May 2014 to focus on private investment.

Palm, which was valued at £1.8bn on the Chinese stock exchange, has contributed to the takeover.

The deal was agreed in June and is dependent on approval from the Financial Conduct Authority and the Premier League.

Lai said that he was “a lifelong football fan”

West Brom came close to being sold to a Chinese consortium last summer before Peace, who owned 88% of the club, broke off negotiations.

It had been reported that Peace was looking for about £150m for his stake in the club,