The record-breaking live-streaming by Ratchanok “Janey” Suwannaket represents a good example of successful digital marketing that follows the “4 A’s” of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.

The anticipated return of former prime minister Abhisit Vejjajiva as the prospective leader of the Democrat Party has sparked hopes of revitalising the 80-year-old political institution ahead of the next general election.

The People’s Party’s (PP) charter amendment bill, which was adopted as the opposition’s main legislation for constitutional amendment, has raised concerns over possible changes to Chapters 1 and 2 of the constitution, prompting calls for careful review of the final draft before it is passed by parliament.

Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.

The net interest income (NII) of listed banks is expected to decline significantly in the third quarter of this year, weighed down by the Bank of Thailand’s policy rate cuts totalling one percentage point over the past 12 months.

The First Army Region has pledged to act on the initiative of Her Royal Highness Princess Chulabhorn Krom Phra Srisavangavadhana by building a “Thai-Cambodian border wall” and accelerating the construction of safety shelters.