The Tourism Authority of Thailand (TAT) estimates that tourism revenue this year will reach 2.87 trillion baht, a shortfall from the 3-trillion-baht target due to the sluggish Chinese market and global uncertainties, but it still anticipates 7% growth to 3 trillion baht in 2026.

Government agencies have further tightened oversight of digital platforms and products available via online channels to ensure consumer benefit and prevent sales of subpar products.

The Government Savings Bank (GSB) has been ordered to provide 200 billion baht in soft loans to support Thai entrepreneurs hit by US President Donald Trump’s tariff measures.

A new player will enter the sukiyaki market this week, directly challenging the current buffet champions and customers likely to benefit from the expected price war.

Thailand is weighing allowing zero-duty market access for more US goods to help persuade the Trump administration to lower a threatened 36% tariff on its exports.

In the quiet corners of Kasetsart University’s Bang Khen campus — inside male toilets, the canteen’s restroom, and student activity buildings — an unusual yet increasingly essential amenity has quietly appeared: boxes filled with condoms.