Have you ever wished to go to a beach completely free of umbrellas, deckchairs, tables and other things cluttering the natural beauty? Well, after the initial Wednesdays in Cha Am promotion, where the local authorities set aside a five kilometre stretch of the beach to be an ‘umbrellas and deckchairs not welcome’ space, they have now expanded this so that every weekday at the southern end of Cha-am Beach the beach will be completely open to create a more natural, and relaxed beach experience, free to be used by beachgoers as they wish – so, for example, pitching their own tent or placing their own beach mat so they can enjoy the beach as nature provided, rather than the rather more crowded experience at the central part, similar to the area on Hua Hin Beach near the Hilton, particularly at weekends.
As part of this effort, repairs have been completed to the beachfront steps, which had been damaged by seawater erosion, restoring them to their original condition. The engineering department has also been instructed to improve the area on South Cha-am beach to facilitate tourists for pitching tents, laying mats, and parking. Due to the number of people visiting from Bangkok on weekends, businesses are allowed to provide the normally ever present umbrellas, chairs and tables that have historically been there, but the hope is that local people can enjoy the beach more during the rest of the week. The main image above (Attribution: Ahoerstemeier, CC BY-SA 3.0 http://creativecommons.org/licenses/by-sa/3.0/, via Wikimedia Commons) is a typical example of what the main beach looks like on a weekend.